AT&T CEO Wishes They Never Offered Unlimited Data for iPhones
While speaking about the state of the wireless industry at a conference, AT&T CEO Randall Stephenson, spoke rather candidly about his feelings regarding the iPhone and unlimited data. Stephenson stated his “only regret was how we introduced pricing in the beginning, because how did we introduce pricing? Thirty dollars and you get all you can eat”. Quite frankly Stephenson’s lamenting offering unlimited data to iPhone customers is ridiculous. What he should really bemoan, is his company’s failure to develop their network thoroughly. The whole reason AT&T has an issue with unlimited data, is because they claim to have a spectrum shortage. When AT&T was attempting to purchase T-Mobile, they cried spectrum shortage. The Department of Justice reviewed their claim, only to find that their shortage could be addressed by AT&T investing in its own network. What Stephenson fails to realize is customers aren’t the cause of your problem, and neither is the past data plans you offered them. The real problem is AT&T did not prepare themselves for the future.
Source: NY Times