HTC Could Take a Lesson from Samsung
HTC has announced the HTC One X for AT&T and the lower spec’ed HTC One S for T-Mobile. Both phones are due out in Spring and both phones will be exclusive to their carrier. There has been no word yet regarding what HTC phone Sprint or Verizon will be releasing. This is all one big mess. HTC could really learn something from Samsung when it comes to having a flagship device. Instead of coming out with various phones with incremental differences, HTC should focus on creating one killer flagship phone and release them on all of the major carriers. It makes no sense that HTC is releasing a lower spec’ed phone (HTC One S) on T-Mobile and the better HTC One X on AT&T. Does HTC really think that customers on Sprint or Verizon will want the HTC One X so bad that they will switch carriers to get it? Well HTC, I’ve got news for you, customers are not going to break their contracts or switch carriers just to get your HTC One X. They aren’t going to give up their rate plans, break contracts, incur fees, etc all just so they can purchase your phone. This is especially true considering that every carrier has some very viable options that would keep customers from considering leaving for the One X. The same is true even more so for the One S since it’s a lower spec’ed version. What HTC should have done is release the One X on each major carrier and let that phone be their flagship device. This is the formula the iPhone uses and this is the formula Samgung used with their Galaxy S2. Both of these phones did exceedingly well utilizing this formula. Why HTC can’t seem to understand this concept is beyond me.