LG Needs to Stop Releasing Phones that Don’t Matter
Recently, LG announced the upcoming release of the first smartphone with 2gb of RAM. After that, a leak surfaced that has LG releasing a quad-core Krait-based smartphone that also has 2gb of RAM. It’s definitely a good thing LG is trying to push the envelope by bringing some very high-end specs into the mix. However, where LG is falling short is having a focus and a strategy.
LG has no flagship model, and as a result has no particular device they put their high-end focus into. In comparison, Samsung has their Galaxy S3, and HTC has their One X. When a consumer decides they want a high-end Samsung or HTC smartphone, they know it’s going to be a Galaxy S3 or a HTC One X. Conversely, if a consumer decides they would like a high-end LG phone, they have no clue what phone to expect.
Instead of releasing phone’s like the Optimus Vu, LG could have been focusing their efforts on producing a truly high-end device. Instead of releasing a smartphone with 2gb of RAM only in Korea, they could have been preparing a release that really matters. In the end, neither the Optimus Vu, nor a phone only released in Korea is going to do anything to establish themselves as a contender in the worldwide marketplace. LG needs to release less phones, and focus on quality instead of quantity. They should release one flagship model, and then make sure they support it. If they do this, LG will see their market share grow.