LG Needs to Stop Releasing Phones that Don’t Matter

May 13, 2012 in Commentary

LG Android

Recently, LG announced the upcoming release of the first smartphone with 2gb of RAM. 聽After that, a leak surfaced that has LG releasing a quad-core Krait-based smartphone that also has 2gb of RAM. 聽It’s definitely a good thing LG is trying to push the envelope by bringing some very high-end specs into the mix. 聽However, where LG is falling short is having a focus and a strategy.

LG has no flagship model, and as a result has no particular device they put their high-end focus into. 聽In comparison, Samsung has their Galaxy S3, and HTC has their One X. 聽When a consumer decides they want a high-end Samsung or HTC smartphone, they know it’s going to be a Galaxy S3 or a HTC One X. 聽Conversely, if a consumer decides they would like a high-end LG phone, they have no clue what phone to expect.

Instead of releasing phone’s like the Optimus Vu, LG could have been focusing their efforts on producing a truly high-end device. 聽Instead of releasing a smartphone with 2gb of RAM only in Korea, they could have been preparing a release that really matters. 聽In the end, neither the Optimus Vu, nor a phone only released in Korea is going to do anything to establish themselves as a contender in the worldwide marketplace. 聽LG needs to release less phones, and focus on quality instead of quantity. 聽They should release one flagship model, and then make sure they support it. 聽If they do this, LG will see their market share grow.

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