The New York Times Partners Up with Flipboard
The New York Times has partnered with Flipboard to offer their publication inside the popular social magazine app. The partnership is a part of The New York Times’ NYT Everywhere strategy, aimed at making the publication available on third-party platforms. The Time’s partnership with Flipboard will make this the first time Flipboard users will have access to premium content from a publisher, from within the app. The New York Times will be available to subscribers after being authenticated by Flipboard. From there, they will have access to articles, videos, blogs, and photos, all from within the Flipboard app. The “Top News” section however, will be free and available to all users. The New York Times will be available in Flipboard for iPhone and iPad, starting June 28th.
NEW YORK–(BUSINESS WIRE)–The New York Times (www.NYTimes.com) and FlipboardTM (www.flipboard.com) have collaborated to deliver the latest news and award-winning journalism from The New York Times, designed and formatted for optimal reading on Flipboard for iPad and iPhone. The New York Times on Flipboard will be available starting Thursday, June 28.
“With Flipboard we’ve tried to create a path to all three—where publishers can be found, articles and images easily paged through, advertising enjoyed and now subscriber models supported.”
Today’s announcement marks firsts for both companies.
For The New York Times, it marks the launch of NYT Everywhere, a new strategy designed to expand its reach to users on third-party platforms. It is the first time that The Times has offered paid subscribers full access to its content off a Times platform.
For Flipboard, this is the first time readers can access premium content from a publisher within Flipboard’s critically acclaimed user experience. Flipboard designed this authentication and navigation experience specifically for The New York Times.
Following authentication by Flipboard, Times subscribers will have full access to all content including full articles, videos, photo slideshows and blogs. By tapping on The New York Times logo, readers will be able to browse stories from various New York Times sections, everything from Politics to Business to Style. As with other New York Times news applications, the Top News section of the app is free to all.
“With the launch of NYT Everywhere, with Flipboard, we are continuing our effort to extend the user-experience across a variety of platforms to reach readers where they want to access our journalism,” said Denise Warren, general manager, NYTimes.com and senior vice president and chief advertising officer, The New York Times Media Group. “We’re excited to offer our subscribers the option of Flipboard’s rich experience and also to bring our authoritative news, opinion and superior multimedia to a new audience of Flipboard users who may not yet be Times subscribers.”
“There are more and more people reading on mobile devices every day. And it’s more important than ever that great content be discoverable, beautiful and sustainable on these devices,” said Mike McCue, CEO of Flipboard. “With Flipboard we’ve tried to create a path to all three—where publishers can be found, articles and images easily paged through, advertising enjoyed and now subscriber models supported.”